![]() ![]() Brand Safety Hub: This new platform, created in collaboration with media measurement and verification firm DoubleVerify, aims to provide B2B marketers with valuable insights into where they can and are serving ads to keep a pulse on brand suitability and safety. In marketing, it’s all about talking to your stakeholders in their language, and that applies to your executive team as well as customers.”Ģ. “It’s important to benchmark using metrics like share of voice and reach, but CMOs need to clearly articulate the impact in financial outcomes – for example, if you spend one dollar in marketing, you get three dollars back in revenue – to be heard, as well as valued. ![]() ![]() “The first and foremost rule for every CMO is to speak the language of business relevance,” says Margaret Franco, chief marketing officer at B2B financial software firm Finastra. The development will be an especially welcome one for marketers who need to communicate returns on investment in easy-to-understand language to their counterparts in the C-suite and other business stakeholders. It seeks to help marketers understand the tangible business impacts of their initiatives in plain language. Revenue Attribution Report: This new measurement platform provides a more granular look into how their campaigns impact revenue. ![]()
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